Private Label Rights (PLR) may be coming into their own.
If you do business on the Internet via a website or blog, you understand the importance of quality content. Whether your content is comprised of articles, blog posts, email courses, ebooks, or even videos, content acts as the lifeblood of your business. Content attracts visitors and keeps them coming back for more.
You want traffic to your site and keep visitors coming back because increasingly your business is conducted online. But you also realize that you’re fighting for attention in an ever-expanding digital arena.
How do you stand out among dozens or even hundreds of sites in your topic area? Search engine optimization is good, and using the right keywords can attract searches. But that’s not what’s landing the big fish today. The days of researching some keywords, putting together a quick web site, and profiting from the resulting traffic are gone.
PLR: It’s All About Content
Today the key to traffic is content…content…content!
There are basically three levels of content: junk content, pretty good content, and great content.
We all know what junk content is: the quickie ebook or the “exclusive report” that provides 12 pages of “well duh” information in double-spaced 14-point type. We’ve all received junk content as bonuses for purchasing online products.
Good content is actually useful information that goes into some detail about a product or service and how it can meet your visitors’ needs.
But great content is information that goes beyond your product or service. It’s news and information that a consumer is looking for that satisfies their curiosity about a particular topic. You want your content to act as “bait,” to reel in people who are looking for information that can help solve their problems.
Again, that content can be news articles, ebooks, blogs, videos, audio .mp3s to download, and more.
Finding Great Content at Private Label Rights
But how do you get all this content? Large organizations have full-time writers on staff to research and create content. But what about small companies or individuals? If you can’t afford to hire talent through freelancing sites, how can you possibly produce great content yourself? And do it on a continual basis?
There is a smart and affordable solution: it’s called Private Label Rights, or PLR. Now, PLR has been around for awhile. And frankly, it’s gotten a bad name, because there’s a lot of junk PLR out there. You’ll find hundreds of quickly produced reports and ebooks that seem to have been written by people who either failed freshman English, or aren’t native speakers in the language in which they’re developing content.
But, if you’ll do some research, and get your hands on great PLR, then you’ll have the same advantages as those large organizations who can deliver material written, edited and developed by highly skilled professionals. You’ll have private label rights material that you can tweak to better serve your targeted audience. That material can be produced in easy-to-use formats (ebooks, videos, audio files, etc.), all ready to be distributed to your customers.
How PLR Works
Private label rights isn’t just for online marketing. Have you gone into grocery stores and wondered how they could feature their own lines of foodstuffs or clothing or a host of other products? The answer is, they don’t produce any of it. They purchase proven products with private label rights, and slap their own branding on it.
And you can do the same to feed that continual need for fresh content for your site.
Again, the key is to look for and only use great PLR. Don’t buy an ebook with private label rights for $2.00, change the title, and try to distribute it as a lead magnet to build your list. You’ll be doing yourself and your customer a disservice.
Depending on the rights that you purchase with your PLR, you can put your name on it as the author of the article or ebook, re-brand a video course for your site visitors, and more. And you can do it at a fraction of the time and cost it would take to write that ebook. Or to script, shoot, and edit a professional quality video.
For example, I recently purchased for under $20 a set of excellent videos that came with rebranding instructions and .psd (Photoshop) files. I can offer them to my site visitors or as a lead magnet with my name on the package. I can even add my logo watermark on each video. (You can see a similar package at https://bit.ly/2LECHvf )
PLR really makes it easy to target your customers and give them the information they’re looking for. But you need to take the time to find quality information being offered as products you can re-brand. Put the power of private label rights to work today and get that fresh content onto your site.