GDPR PRO Review
Today we’re doing a GDPR PRO review, looking at GDPR requirements and how to achieve GDPR compliance.
The GDPR PRO plug-in is used on any WordPress website that is not compliant with the European Union’s new General Data Protection Regulation, better known as the GDPR.
It’s May 25th, the day that the EU’s new data protection regulation, GDPR, comes into force. Like me, you’ve probably been buried with gloom and doom e-mails. I’m hidden in the northwestern woods of Montana, and I’ve received dozens of e-mails, videos that threaten coming destruction and huge fines to pay! You’d think it was the Millennium Bug of 2000 all over again! (Remember Y2K? Better known as the computer consultant’s retirement program?)
Here’s the good news: getting your WordPress website to GDPR compliance can be simplified by downloading and installing the GDPR PRO plug-in, doing a few settings, and editing the supplied policy text files. That’s all there is to it, and that’s what this GDPR PRO review covers.
The underlying issue is one of consent. Under GDPR requirements, you are legally obligated to ensure that you have a good reason for holding onto and using an individual’s data. This is referred to in the legislation as the “legitimate interest.”
What Is GDPR Compliance?
For marketers using e-mail lists, the most relevant issue is that the individual has given his or her explicit and informed consent to your collecting their data.
Bottom line: that tiny check-box or oddly worded phrase with a default-to-yes checkbox isn’t going to cut it any longer. Under GDPR requirements, you must explain in clear, concise language exactly why a customer’s data is being gathered, and how you’re going to use it.
There are seven basic GDPR requirements:
– Terms & Conditions policy
– Cookie consent & management
– Data access requirement
– Right to be forgotten requirement
– Data breach notification requirement
– Data rectification system
This all sounds like a pain, right? And that’s why all the panic has set in. But rest easy: as we cover in this GDPR PRO review, the GDPR PRO plug-in makes this all simple. It will take only minutes to bring your site to GDPR compliance. Plus, the plug-in comes with training to make sure you and any staff are fully up to speed on GDPR requirements. (And don’t forget to check out my bonus, with even more GDPR support materials.)
How GDPR PRO works
Once they hit the Submit button, the visitor is added to a list that notes his/her first name & last name, e-mail, indication that consent was given, and the date and time of consent. The list can be easily downloaded to .csv to import into an auto-responder. All of the information is easily changed within the plug-in.
We can choose to look at GDPR compliance as too much regulation, or (in a more positive vein) as an opportunity to build a deeper, more trusting relationships with our customers. The key word here is transparency, something all of us should have been doing all along.
We need to be accountable to the customers whose data we hold, and GDPR takes us closer to that goal. Customers should feel more comfortable about giving up data when it is explained to them how their data is going to be used…that’s just human nature kicking in.
Don’t forget: as of May 25th, 2018, every website needs to be GDPR -compliant! Downloading and installing the GDPR PRO plug-in, and watching the included training, is a great first step to better list management.
I’ll also include a GDPR checklist so you’ve got a handy sheet for checking your site and making sure you’re compliant.
After your purchase, simply send the JVZoo receipt with your purchase number to [email protected] and I’ll rush the .pdf file to you.